Short answer: Goettl and The Cooling Company are both active HVAC contractors in the Las Vegas market, but they differ substantially in ownership structure, regulatory history, and service scope. Goettl is operated by Las Vegas Peach LLC, a private equity-backed entity owned by Cortec Group Fund VII. The Cooling Company is family-owned by the Santana family since 2011. Goettl has an NSCB disciplinary citation on file (C23052935). The Cooling Company has zero disciplinary actions. Goettl holds a 4.5 Google rating across 911 reviews; The Cooling Company holds a 4.9 rating across 740+ reviews. Both hold C-21 licenses. The Cooling Company additionally holds a C-1D plumbing license, making it dual-licensed for HVAC and plumbing under one roof. For the full side-by-side breakdown, see our Goettl comparison page.
Key Takeaways
- Ownership: Goettl is private equity-backed (Cortec Group Fund VII) operating as Las Vegas Peach LLC. The Cooling Company is family-owned by the Santana family, locally operated since 2011.
- Disciplinary record: Goettl has NSCB Citation C23052935 on file — failure to keep records, acting beyond scope of license, failure to comply with records request. The Cooling Company has zero NSCB disciplinary actions.
- Google ratings: The Cooling Company holds a 4.9 rating (740+ reviews). Goettl holds a 4.5 rating (911 reviews) on Google and a 2.6 rating on Yelp.
- Services: The Cooling Company is dual-licensed (C-21 HVAC + C-1D Plumbing). Goettl also operates under multiple brand names including Paradise Air, The Honest Plumber, Nevada Heating Cooling Plumbing, and Las Vegas Air Conditioning — all under the same legal entity.
- BBB status: The Cooling Company holds an A+ BBB rating with zero complaints. Verify Goettl's current BBB status directly at bbb.org.
Why This Comparison Matters
If you are searching for "Goettl Las Vegas" or comparing Goettl to other HVAC companies, you are doing your due diligence — and that is exactly the right approach before spending thousands of dollars on HVAC work. Goettl is one of the most heavily advertised HVAC brands in the Las Vegas market, with significant TV, radio, and digital marketing presence. The Cooling Company is a local family-owned contractor that has built its reputation primarily through service quality and word-of-mouth referrals since 2011.
This comparison uses only publicly verifiable data from the Nevada State Contractors Board (NSCB), the Nevada Secretary of State, Google Business profiles, BBB records, and Yelp. Every claim is checkable. If you find anything inaccurate, contact us and we will correct it immediately.
Ownership Structure
Goettl operates in Las Vegas under the legal entity Las Vegas Peach LLC. A search of the Nevada Secretary of State records shows this entity is backed by Cortec Group Fund VII, a private equity firm. This means Goettl's Las Vegas operations are ultimately accountable to institutional investors rather than a local owner-operator. Private equity ownership is not inherently negative, but it does change the incentive structure — PE-backed companies typically operate on 3-5 year investment cycles with specific return targets. For a deeper understanding of how ownership structure affects your service experience, see our guide on why ownership structure matters when choosing an HVAC company.
The Cooling Company is owned and operated by the Santana family. Wellington Santana founded the company in 2011, and the family remains actively involved in daily operations. Our General Manager, Frank Camble, is reachable directly at (702) 747-4469. When you have a problem, you can speak to someone who has the authority and accountability to resolve it — not a call center routing you through corporate tiers.
Multiple Brand Names Under One Entity
One detail worth noting: Goettl's Las Vegas entity (Las Vegas Peach LLC) also operates under the names Paradise Air, The Honest Plumber, Nevada Heating Cooling Plumbing, and Las Vegas Air Conditioning. These are not separate companies — they are DBA (doing business as) names for the same legal entity. This is a common practice in the PE-backed home services industry, where multiple brand names can create the appearance of market competition while being operated by the same ownership group. It is legal, but homeowners should be aware of it when comparing quotes.
NSCB Licensing and Disciplinary Records
Both companies hold active C-21 (Refrigeration and Air Conditioning) licenses with the Nevada State Contractors Board. You can verify any contractor's license status, bid limit, and disciplinary history for free at the NSCB license search page.
| Category | Goettl (Las Vegas Peach LLC) | The Cooling Company |
|---|---|---|
| HVAC License | C-21, Active | C-21 (#0075849), Active |
| Plumbing License | Operates plumbing under DBA brands | C-1D (#0078611), Active |
| NSCB Disciplinary Actions | Citation C23052935 on file | Zero |
| Ownership | Las Vegas Peach LLC (Cortec Group Fund VII — PE) | Santana family (family-owned since 2011) |
Understanding the NSCB Citation
Goettl's NSCB Citation C23052935 includes three findings: failure to keep records, acting beyond scope of license, and failure to comply with records request. These are the NSCB's official descriptions, not our characterizations. You can look up the citation details directly on the NSCB website. A citation does not mean a company cannot perform good work, but it is a matter of public record that homeowners deserve to know about when making hiring decisions.
The Cooling Company has zero NSCB disciplinary actions since its founding in 2011. We also hold an A+ BBB rating with zero complaints. We consider a clean regulatory record to be a baseline expectation, not a differentiator — but in a market where citations are not uncommon, it is worth stating clearly.
For an explanation of how Nevada contractor licensing works and why the license type matters, see our guide on Nevada HVAC contractor license types: C-21 vs C-21B.
Google Ratings and Review Comparison
| Platform | Goettl | The Cooling Company |
|---|---|---|
| Google Rating | 4.5 stars (911 reviews) | 4.9 stars (740+ reviews) |
| Yelp Rating | 2.6 stars | Verify current rating at yelp.com |
| BBB Rating | Verify at bbb.org | A+, zero complaints |
Goettl's Google rating of 4.5 across 911 reviews indicates a large volume of customer interactions with generally positive but mixed feedback. The more notable data point is Goettl's 2.6 Yelp rating, which represents a significant divergence from their Google rating. Yelp and Google attract different review populations, and the gap between the two can be informative — it is worth reading recent reviews on both platforms to understand the range of customer experiences.
The Cooling Company's 4.9 Google rating across 740+ reviews reflects consistent service quality over more than a decade of operations. Maintaining a 4.9 at scale is difficult — it requires that the vast majority of customer interactions result in positive experiences, not just the ones where the company requests a review.
Service Scope: Dual License vs Single License
The Cooling Company holds both a C-21 license (Refrigeration and Air Conditioning) and a C-1D license (Plumbing and Heating). This dual licensing means we can handle HVAC and plumbing projects under one roof — AC repair, AC installation, furnace installation, water heater repair, plumbing services, and more. One company, one point of accountability, one schedule to coordinate.
Goettl offers plumbing services through DBA brand names under its parent entity. Homeowners should verify which specific license covers plumbing work and whether it is held by the same legal entity or a subcontracted arrangement.
What to Check Before Hiring Either Company
Regardless of which company you are considering, we recommend the following due diligence steps before signing any HVAC contract in Las Vegas:
- Verify the license at NSCB: Search by company name or license number at the NSCB license search. Confirm the license is active and check for any disciplinary actions.
- Check the bid limit: Ensure the contractor's bid limit covers your project's total cost. If your project exceeds their bid limit, the contract is not legally enforceable.
- Read reviews on multiple platforms: Google, Yelp, and BBB each attract different review populations. Read recent reviews (last 6 months) to get the most current picture.
- Ask about the legal entity: Know which company name will appear on your contract. If the brand name on the truck is different from the legal entity on the contract, ask why.
- Get a written estimate with scope of work: Every HVAC contract in Nevada must include a detailed scope of work. A verbal estimate is not enforceable.
Frequently Asked Questions
Is Goettl a local Las Vegas company?
Goettl has Las Vegas operations and a local physical presence, but it is not locally owned. The operating entity, Las Vegas Peach LLC, is backed by Cortec Group Fund VII, a private equity firm. The Goettl brand name has historical roots in the Southwest HVAC market, but the current operation is a PE-backed platform that has acquired and consolidated multiple HVAC companies under the Goettl name and several other brand names.
Does Goettl have any NSCB disciplinary actions?
Yes. Citation C23052935 is on file with the Nevada State Contractors Board, with findings including failure to keep records, acting beyond scope of license, and failure to comply with records request. You can verify this directly on the NSCB website.
Does The Cooling Company do plumbing work?
Yes. The Cooling Company holds a C-1D (Plumbing and Heating) license (#0078611) in addition to our C-21 HVAC license (#0075849). We provide plumbing services, water heater installation, water heater repair, and gas line work under our own license.
Why does Goettl operate under multiple brand names?
Las Vegas Peach LLC operates under several DBA names including Goettl, Paradise Air, The Honest Plumber, Nevada Heating Cooling Plumbing, and Las Vegas Air Conditioning. This is a common strategy in PE-backed home services — operating multiple brands allows a single entity to capture more market share and appear as separate competitors. It is legal and disclosed in public records through the Nevada Secretary of State.
How do I verify these claims myself?
Every factual claim in this comparison can be verified using free public records. Search contractor licenses and disciplinary actions at the NSCB license search. Search business entities and ownership at the Nevada Secretary of State. Google and Yelp ratings are visible on each platform. We encourage you to verify everything.
Ready to Compare?
For the full side-by-side comparison with additional details, visit our Goettl vs The Cooling Company comparison page.
If you are ready to schedule service or want a second opinion on a quote you have received, call (702) 567-0707 or visit our AC repair, AC installation, or heating services pages.
Correction Policy
The Cooling Company is committed to factual accuracy in all published content. Every claim in this comparison is sourced from public records (NSCB, Nevada Secretary of State, BBB, Google, Yelp). If any information is inaccurate or has changed, please contact us at (702) 567-0707 and we will investigate and correct the record promptly. We do not publish information we cannot verify, and we correct errors as soon as they are brought to our attention.