Managing Director
Tiago Santana
Managing Director at The Cooling Company. Guides strategy and digital innovation for the family business.
About Tiago Santana
Tiago stepped up right out of high school to carry the family mission into the next generation. As Managing Director, he guides company strategy, digital systems, and customer experience while keeping TCC true to the values Wellington and Joanna built the business on: honest assessments, upfront pricing, and technicians who treat every home like their own. He focuses on how Las Vegas homeowners find help when they need it, from emergency no-cooling calls in July to planned replacements and maintenance that prevent mid-summer failures. Tiago works across operations, marketing, and technology so the Santana family's 15-year reputation for reliable desert HVAC service continues to scale without losing the personal touch that earned those 835+ Google reviews.
Author Credentials
Verified Industry Expert
15+ years of hands-on HVAC experience in Las Vegas
Family-Owned Business Leader
Managing Director at The Cooling Company since 2011
Community Trusted
835+ five-star reviews from Las Vegas homeowners
Published Articles
Articles by Tiago Santana
Showing 12 of 61 articles
The Ascent Program: Building a Path from Technician to Leader at The Cooling Company
Aug 5, 2026
A Day in the Warehouse: How Parts Get to a Technician in Las Vegas
Aug 5, 2026
Warehouse Jobs in Las Vegas: What Inventory Control Looks Like at an HVAC Company
Aug 5, 2026
Can You Actually Live on HVAC Apprentice Pay in Las Vegas?
Aug 5, 2026
Leaving Hospitality for the Trades: An HVAC Path for Las Vegas Workers
Aug 5, 2026
How to Stand Out When You Apply for an HVAC Job With No Experience
Aug 5, 2026
HVAC Career or College? The Math Nobody Shows an 18 Year Old in Las Vegas
Aug 4, 2026
Relocating to Las Vegas as an HVAC Technician: What to Know Before You Move
Aug 3, 2026
Peak Season, On-Call, and Family Time: The HVAC Schedule Question Nobody Answers Honestly
Aug 3, 2026
Five Reasons Good HVAC Technicians Quit, and What We Do About Each One
Aug 3, 2026
Company Truck, Tools, Uniforms: What an HVAC Job Should Provide (and What It Costs You If It Does Not)
Aug 1, 2026
Why We Stayed Independent: Private Equity, the Trades, and the Hard Road of Doing It Right | The Cooling Company
May 24, 2026
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